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Our Story

More Than a Brand.
A Movement.

"Respect My Soul is a Chicago-based, purpose-driven apparel brand built on one idea: beneath everything that divides us, we all share a soul, and that shared core is where common ground begins."
The belief

Where It Started

It started in 2020. The country was pulling apart — Covid, political tension, social unrest. On social media and out in the streets, founder Wain Reggans watched people turn cold, and watched the conversation turn hurtful, even dangerous.
We had lost our common ground. Respect My Soul was the answer: a reminder that beneath everything dividing us, each of us still has a soul, and that's the one place we can still meet.
Mission
Why apparel

We didn't start a brand.
We started a conversation.

Because what you wear says something before you do. A shirt can start a conversation. A message on your chest can remind a stranger — and you — what you stand for. Wain built Respect My Soul as an olive branch you can wear: a way to lower the temperature and begin the conversation again.
01

Community First

Every collection and collaboration roots back to the communities we serve — Chicago and beyond.

02

Purpose Over Profit

We donate a percentage of every sale to the causes represented in each collection.

03

Quality Without Compromise

Premium fabrics, ethical production, and designs built to last — because you deserve both.

Founded
2020
The Founder

Rooted in Chicago

Respect My Soul is rooted in Chicago — a city of neighborhoods, landmarks, and history that outsiders too often reduce to crime and politics. We see the other Chicago. Wain's hope is that the apparel works almost like a shield: that a message of respect and understanding, worn openly through those neighborhoods, can bring people closer instead of further apart.

"This is not our brand. This brand is yours."
Wain Reggans · Founder, Respect My Soul
What We Stand For

Collections With a Cause

Every Respect My Soul piece is made to mean something. Our collections honor America, Dr. King's dream, Juneteenth, and the fight against breast cancer — and a portion of proceeds from the Dreams and Breast Cancer collections gives back.
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MLK Collection

Dream (MLK)

Dreams still looking for reality. Honoring Dr. King’s vision — and the work of making it real.
MLK
Lady Liberty

America the Beautiful

A tribute to the beauty and promise of this country.
Lady Liberty
Juneteenth Collection

Juneteenth

Emancipation begins. Freedom as a beginning, not an ending.
Juneteenth
Breast Cancer Awareness

Together We Fight. Together We Win.

You are not alone. We are here with you.
BCA
Back to Basics

This Brand Is You.

The meaning isn't ours to give. You bring it.
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Free Shipping Over $100
On all qualifying orders. We ship worldwide.
Made to Order
Each piece is printed just for you. All sales are final.
Purpose-Driven
A portion of proceeds from select collections supports causes that matter.

Ready to Wear What You Stand For?

Browse the full collection and find the drop that speaks to your story.
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Common Questions

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All measurements in inches. For the best fit, measure your chest at its widest point.

Size Chest Length Sleeve
S 36–38 27 25
M 38–40 28 26
L 40–42 29 27
XL 42–44 30 28
2XL 44–48 31 29
3XL 48–52 35 33